Vagadziri vari kushandura, vachibatanidza zvinzvimbo zvavo zvinobatsira, uye kutsvaga nzvimbo itsva dzekukura; Vatengesi vari kuzvinatsiridza, vachibatirira pabhizinesi ravo rekare, uye nekuvandudza traffic itsva. Tese tinoda kuramba tisingakundiki uye tibudirire zvakanyanya, asi matambudziko ari muchokwadi haasi nyore. Mumakore gumi anotevera kana zvakadaro, mamwe vatengesi vanozovhara zvakare mune anokunda, nepo vamwe vanogona kudonha. Kunyange kana vatengesi vemazuva ano vakabudirira zvikuru vakakundikana kufambirana nekumhanya kwemakwikwi, havagoni kubvisa mukana wekusangana nekukundwa.
Zvinoenderana nekuongororwa kweDACAI Tsvagiridzo, kunatswa kwemutengesi akabudirira hakuparadzaniswe kubva paanenge matatu mamiriro makuru, uye ramangwana richavawo seizvi:
Chekutanga, pane chikamu mikana. Iyo indasitiri pachayo ine tarisiro yakakura uye vhoriyamu yakakura, inokwana kutsigira nhanho hombe. Vashambadziri vane mukana wakakwana uye nzvimbo yekukura. Uye zvakanakisa kuve neimwe yekutanga yekufambisa mukana, kumisa tsoka muindasitiri, uye kuunganidza chivimbo chekumhanya nekukurumidza.
Yechipiri ndiyo mukana wemhando, yekumisikidza kushandira pamwe neakanakisa ekukura mabhureki, kuhwina tsigiro inoshanda yevagadziri, uye kukurumidza kusimuka kweiyo brand pachayo, iyo inogona kubatsira vatengesi kuwedzera musika wavo wenzvimbo yevatengi, kukwikwidza musika wakakura, uye Nakidzwa neiyo brand dividend.
Yechitatu mukana wekugona, izvo zvinoreva kuti mutengesi ane simba rakasimba rebhizinesi, achivimba nehunyanzvi hwavo hwekuvandudza bhizinesi mukutanga uye kugona kwechikwata mune inotevera nhanho. Asi maonero, mweya wekugovana, kukwezva, kugona kwehunyanzvi, uye kugona kwekugadzira michina yeanogovera ivo pachavo inozoona kuti kambani ingaendepi.
Nguva yekutumira: May-25-2023